5 Reasons Why YouTube Should Be a Part of Your Marketing Strategy

YouTube is simply too large to ignore when you are formulating a viable marketing strategy. When you think that billions of hours of video content is watched on a daily basis, you can instantly see why all savvy marketing agencies make this social media platform a cornerstone of their plans to drive engagement and user numbers.

People can often have very different reasons for using YouTube, but the evidence is crystal clear, these two billion active users represent a powerful demographic. It makes sound business sense to harness the power and reach of YouTube as part of your marketing strategy.

Here are some of the most compelling reasons why it has to be an integral aspect of your marketing plans.

1. You can’t ignore the second most-visited on the planet

YouTube offers a staggering range of content on its platform. As a result of attracting an incredible 2 billion active users each month, it ranks as the second most-used social media platform, and the second-most visited website globally.

The bottom line is you simply can’t afford to ignore a site that gives you access to about a third of the world’s population, and almost half of all of the internet users on the planet.

There is enough diversity of content, and plenty of demographic data available, to help you target specific niche groups. That sort of advertising reach and ability is a powerful tool.

2. YouTube offers excellent targeting opportunities

Another reason why advertising is such a no-brainer is the fact that it offers an impressive array of different targeting options. This means your advertising strategy can be finely tuned and honed to meet all of your key indicators.

You have the ability to use demographic data, keywords, affinity segments, and even broad topics, or even customer matches. Whichever way you choose to use it, YouTube offers excellent targeting opportunities.

3. A cost-effective marketing option

It is also worth highlighting that YouTube advertising compares very favorably, when it comes to cost, against most other forms of video advertising.

The average CPV for YouTube is often somewhere between $0.10 and $0.30. This allows your advertising budget to stretch further and increases your chances of enjoying a great return on investment.

4. A platform that automatically optimizes your campaign

YouTube is very good at working with you to help achieve specific campaign objectives and strategies. For instance, if your prime objective is to generate greater brand awareness, the platform has the ability to drive the optimum amount of video views for your budget in order to help you achieve your goals.

5. YouTube delivers when it comes to analytics and reporting options

It is also important to highlight that YouTube advertising puts a plethora of analytics and measurement tools at your disposal. Being able to track all sorts of different metrics, such as conversion rates, impressions, and click-through rates is extremely useful.

You can often find that the data you gather from a YouTube campaign can also help you achieve marketing success on other channels.

As you can see, YouTube ticks virtually all of the right boxes when it comes to the power and variety of its marketing tools and metrics that it puts at your disposal.

Are you making the most of YouTube advertising?