What is Spotlight Ads on Linkedin & How to use them?

May 29, 2023

In today’s digitally connected world, it’s more important than ever to stand out from the competition. One way you can get ahead of the competition is through LinkedIn Spotlight Ads. These advertisements are also very affordable compared to other traditional forms of advertising.

It’s an incredibly quick and effective way to turn potential leads into actual customers – driving sales opportunities directly from these advertisement packages. In this article, we'll guide you step-by-step on how to create compelling Spotlight Ads for your business pages that will help you engage with potential clients more effectively.

What are spotlight ads?

LinkedIn is a great platform for businesses to advertise and reach out to their target audience. One of the most effective ways you can use LinkedIn to attract customers is through Spotlight Ads, which offer your business a larger presence on the social network's Sponsored Content section.

Spotlight Ads on LinkedIn are an incredibly powerful tool that businesses can use to expand their reach and create more visibility. As the world’s largest professional network, LinkedIn provides a great opportunity for companies to advertise their product, service, or cause. With its specialized targeting features, such as geographic location, job role type, and industry sector; it enables you to pinpoint potential customers who are interested in what you offer.

These Ads offer highly targeted advertisement placement with guaranteed impressions and maximum visibility for your brand or product. You can select specific audiences to advertise to by demographic (age, demographics) industry, title, etc. That means that your ads have a better chance of reaching people who will be interested in what you have to offer!

Key benefits of using Spotlight Ads on LinkedIn:

LinkedIn Spotlight Ads boast some amazing advantages over other digital ad methods: They allow advertisers access don't pay per click - meaning they only pay when someone interacts with their ad while appearing prominently across both desktop and mobile platforms within highly specified targeting categories - enabling marketers reach precise audiences quickly accurately in order ensure success within their desired customer base.

1) Increased Reach & Visibility - By advertising with Spotlight Ads on LinkedIn, your brand visibility increases tremendously due to the sheer size of its user base. Your message will be seen by millions worldwide including potential customers from diverse backgrounds and industries - something that would otherwise be difficult to achieve using other online marketing channels such as social media or search engine optimization (SEO).

2) Highly Targeted Audience – One of the best advantages of this platform is having access to demographic information which allows businesses to make highly specific ad campaigns that cater to the exact customer segments they want engagement from. This ensures maximum return on investment (ROI) while maintaining optimal cost control efficiency when creating campaigns involved here on out!

3) Comprehensive Insights & Analytics - Perhaps one of the most pivotal pieces any advertisement needs nowadays is tracking data; whether results come in the form of clicks/ purchases/ donations etc. Luckily marketers have it all right at their fingertips within ‘LinkedIn Campaign Manager’ portal; gives metrics used spots success insight gained over a time period through A/B testing different strategies implementation too! Once identified key elements decide to keep them then the approach evolves accordingly end goals are achieved faster and more efficiently!

4) Brand Awareness & Reliability – Last but not least building up a recognizable reliable brand image goes a long way in securing continued business relationships people may have an interest in engaging future If someone hears about your product seeing these ads often enough end result forms strong opinion and willingness work together makes the process much easier overall bring beneficially both parties involved!

How to get started?

Once you've identified which audience(s) are best suited for your ad campaign and the budget range allocated, you then have the option to customize text and image content specifically tailored to your goals. Additionally, customized visual designs like templates are available at no extra cost; this makes creating high-impact campaigns easy.

First step:

Set Up Your Brighttalk Targeting

Brighttalk helps businesses reach out to an interested and targeted audience through LinkedIn Advertising by offering filtered results based on each individual’s profile information such as job title, industry sector, location, etc. To get started with setting up targeting criteria in Brighttalk:

1) Select ‘Advertising’ from the top left menu on LinkedIn

2) From that point select ‘Sponsored content’ button

3) You will be able to manage campaigns under this tab

4) At the bottom right click switch between basic targeting or bright talk

5) Fill in desired demographic criteria below: Industry – Choose 5 industries, Job Title - choose 10 job titles, Location – Pick countries, Experience levels – Choose 3 years, Follower size company & groups, Gender, Age, Global budget, Organic placement within conversations

6) Finally save those settings and move on to the creative direction

Second Step:

Creative Direction & Ad Design:

Now it's time to start creating some ads! When selecting content images choose high-quality visuals that are related directly to what services or products you're advertising. Furthermore, it's also essential to include engaging copy associated with both text fields provided i.e. headline & short description fields (Within constraints).

When deciding upon where the site landing page should take people after they interact with the ad make sure it's relevant enough to grab end traction but still linked original service/product offering of days organization thereupon. (Site link maximum character truncated 2024 so keep body concise clean easy read.).

Also, remind users once done uploading execution advertisement linking particular campaign existing website tracking codes allow granular data analysis post launch finally assessing success rate.

Third Step:

Calculate Delivered Impressions:

With all aspects configured need check and ensure the correct number of impressions each display liable respectively daily per specifications entered previously during set Optimization could tweak first at any progressive stage fact cycle order improve efficacy preferences by doing the same attitude organic post engagement capabilities expressed outlined before.

Final thoughts

There’s no denying that utilizing spotlight ads can provide noticeable gains for those wanting more attention surrounding the organization's initiative short-term ensuring long-term success takes priority above else.

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