Do you want to offer your customers more SEO services, but don’t have the expertise in your agency to handle them all? You should consider using white-label SEO services.

With the help of a white-label SEO agency, you can offer your clients all the SEO services they need, regardless of whether you have the expertise in-house. You simply send your clients’ SEO orders to the white-label SEO agency, where they’ll have their team of experts complete the campaign deliverables and send them back to you. You can then resell the SEO products to your clients under your own brand label.

White Label SEO – What It Is and How It Works?

If you’ve never heard of white labeling before, you might wonder if it’s legitimate. Many agencies, considering the use of white-label SEO services for the first time, think that it can’t possibly be ethical to take someone else’s work and sell it as your own.

However, the fact of the matter is that white labeling has been common since the late 1990s. If you’ve ever shopped at a grocery store or a big box store, you’ve seen products being sold under the retailer’s brand name. All those store-brand grocery products at your local supermarket are products, made by a different manufacturer and sold under the grocery store’s label. Most brands sell some white label products – for example, if you’ve bought a lower-end Android phone from Samsung, you’ve probably purchased a phone.

When you white-label SEO, you become an SEO reseller because you’re selling the finished deliverables to an end client. SEO resellers typically have a contract in place before they begin working with a SEO service provider. The contract will outline all the important details of the relationship, including giving the white-label license permission for you to use the work as your own.

Your contract should also specify who keeps the intellectual property rights to the work and it should include a non-disclosure clause to protect your privacy and that of the SEO provider.

Is White Label SEO Right for You?

If you’re looking to sell SEO services to your customers, white-label SEO could be the right choice for you. You might not need to resell SEO services if you already have a dedicated in-house SEO staff, but if you can afford that you’re not in the target market for white label SEO services anyway.

White label SEO agencies typically sell their services to companies that can’t afford to hire a dedicated SEO team to produce deliverables in-house. It’s a lot cheaper to hire a white-label SEO agency to fulfill your SEO orders than it is to hire people to do that work. You can contract with a white label SEO agency or consultant for a few hundred dollars per month to handle an ongoing volume of SEO work or a temporary work overflow.

You can choose exactly which SEO products and services your clients need. Your in-house team will save a lot of time by outsourcing professional SEO services, meaning they’ll have extra time to focus on client relationships, sales, and performing work according to their own areas of expertise.

Find a White Label SEO Agency You Can Work With

If you want to outsource your SEO work, you need to find a white label SEO agency you can work with. Start by looking for an agency or consultant that can provide all the services your clients will need. Usually, that’s going to mean going with a full-service agency over a freelancer, who may only be able to handle one aspect of SEO, such as content creation.

Next, you’ll need to make sure the provider you choose offers top-notch customer service, preferably 24/7. If a client comes back to you with questions or concerns about the work, it’s going to make you look bad if you can’t offer a meaningful response right away. Look for a partner who offers 24/7 phone or live chat support.

You should also check reviews for any SEO provider you consider working with. Check reviews on sites like Google, Facebook, the Better Business Bureau, Trustpilot, or TrustRadius. Make sure the white label SEO agency you choose can provide you with samples of previous work, including case studies, and that their own website is responsive, loads fast, and is easy to navigate.

Outsourcing your SEO services can enable you to offer your clients the benefits of working with a full-service SEO firm. You’ll have the time to bring in more clients, and you’ll save money. It’s a win for everyone.

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