Floating Ads: How They Work And Why You Should Use Them?

November 28, 2021

Suppose you have a blog or website and want to monetize it. Then you should know about the types of advertisement options. One of them is floating ads. In this article, I will discuss why you should be using them and how they work. And also, go over a few of the ads networks available to publishers and advertisers alike.

What is a floating ad?

It is an online advertising format where the ad unit is not fixed at any part of the page. But can be scrolled with the rest of the page content. You may have seen it on lots of websites where an ad is fixed. It is the same as banner ads, but it tends to stick in a position. Hence the name Floating ads and also known as Sticky ads. This ad format has been snowballing in popularity but is somehow still underused. Visitors overlook banner ads once users start to scroll through the page, which results in a low click-through rate and conversion. But you don't have to worry about that anymore with these types of ads.

Why should I use floating ads?

A floating ad is a horizontal or vertical rectangle ad that appears on top of the page above the fold. You determine the size and position of the ad. So you can use these ads to draw attention to the important news of your site. This ad unit gives you more flexibility over the visual design of your site content. And almost all modern browsers support it.

There are many options for displaying ads, such as pop-up ads, native ads, banner ads, etc. The most common way of online advertisement is through banners ads. But, as the traffic has increased from mobile users in a few years. These ads have outperformed all the other alternatives.

There are various reasons why you should consider using a floating ad on your website. They improve the user experience, which is a crucial factor for SEO now than ever. Get more click-throughs, and they bring higher conversion rates out of all the other ad types. Another good reason is that it is easy to set up. All popular ads networks allow this ad on their platform.

How to use floating ads?

For publishers, one of the top ways to use these ads is to put them in the highest position on the page. And then fill out the rest of the space with other ads. This strategy is called “stacking” and works well with long content pages. Just create a floating ad unit by giving it sizes and placing it on your web pages. If you are using CMS like Wordpress, drupal then there are plugins to help you with that. A good ad placement would be in the sidebar. Additionally, If you offer services or products, you can use it to direct traffic to the sales page. So it is a win-win for you.

If you are a business, this can be highly effective for you whether you want to drive traffic to your website or generate sales. Sticky ads make it easy to drive traffic to your other business’s website or drive sales at events. You should heavily use this ad unit in your campaign as well no matter the industry.

There are some disadvantages of this ad unit. There are limited areas where you can place these ads either in the pages' bottom, top, or sidebar. Some users may also find it irritating if the ad is irrelevant and fixed to the pages. So it is essential to go with a good ad partner. That can take care of that.